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Marketing

Master of Business administrative (Marketing)

Eligibility : Any Bachelor Degree

Program Structure

 

Sub. Code Subject Credits   Sub. Code Subject Credits

SEMESTER I

 

SEMESTER III

MBA-01 Managerial Tasks and Behavioral Dynamics 5   MBA-13 Research Methodology 5
MBA-02 Corporate Communication and Managerial Economics 5   MBA-14 Total Quality Management 5
MBA-03 Legislative Framework of Business 5   MBA-15 International Business Management 5
MBA-04 Accounting and Taxation for Managers 5   MM-01 Consumer Behaviour and Marketing Psychology 5
MBA-05 Operation Research 5   MM-02 Strategic Marketing Communication 5
MBA-06 Business Development and Entrepreneurship 5   MM-03 Brand Valuation and Management 5

SEMESTER II

 

SEMESTER IV

MBA-07 Human Asset Management 5   MM-04 Global Marketing Management 5
MBA-08 Corporate Finance and Services 5   MM-05 Marketing Models and Competitive Analytics 5
MBA-09 Marketing Planning and Management 5   MM-06 Distribution and Channel Management 5
MBA-10 Production Technology and Industrial Engineering 5   MM-07 Strategic Service Management 5
MBA-11 Information Science for Managers 5   MM-08 Rural and Green Marketing 5
MBA-12 Strategic Management and Corporate Governance 5   MBA-16 Project Work
Viva Voice
5
4
          Grand Credits 124

 

 

Degree Awarded by :- Karnataka State Open University

 

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